Many automotive dealerships will spend thousands of dollars getting their online sites up and running. They may invest hundreds of hours in maintaining those sites and keeping their information fresh and accurate. While those are all worthwhile efforts, they often do not address a dealership’s online reputation. What can be done about that and why should dealers even care about their online reputations?

Seeing Is Believing (Like It or Not)

Trump Your Competition understands that when potential customers check out an automotive dealership online those potential customers will often believe what they see (or read) concerning a dealership. Hopefully, what they read will be good news, positive reviews and accurate information concerning the dealer’s business dealings with its past customers. However, this is often not the case. Some dealers may have negative information posted about them or may have sites that have been knocked down low on Google search rankings. Both of these conditions can lead potential customers to look elsewhere when they are interested in purchasing or leasing a vehicle.

Do Not Be Intimidated

The Internet is a great tool for automotive dealerships. It can bring in tons of new business, offers incredible value as a marketing tool, and is very useful in keeping business information fresh and accurate. Business owners should not be intimidated by the Internet and should not feel all is lost if negative information makes its way onto the web concerning their businesses. Trump Your Competition understands that building and maintaining a good online reputation for its clients is critical to their overall success, and here is why:

Bad Press Happens

Virtually every online business will, at some time or another, have someone make negative remarks about them online. Online remarks (positive or negative) will impact the way search engines rank a site. Several older negative remarks will act as a cumulative basis for the ranking of a site, often pushing it down the ranking list. Old, negative remarks will also pop up when potential customers perform a search for your company which can cause them to doubt your company. Even so, there are effective and legitimate ways to handle these types of remarks to minimize their effect.

Trump Your Competition does not actually delete negative remarks made against a dealership. No SEO or Reputation Management company can do that, at least not legally. Instead, Trump Your Competition uses legal and effective tools to increase the number of positive remarks that are posted about a dealership. As more positive information is posted about a company, the less relevant (and public) any past negative information will become to the search engines. Over time, those old, negative remarks will fade into the distance. And unlike a typical Reputation Management company, Trump Your Competition practices what we have coined as Reputation Marketing which turns your reputation into a marketing opportunity that translates into additional profits by recouping lost ups resulting in additional sales your dealership otherwise never would have realized. In the simplest terms; Reputation Management is an expense, whereas, Reputation Marketing is an investment that translates into an incredible return on investment. Most dealerships will see a minimum of a 5% increase in units sold and in fact, according to a study last year by Leo J Shapiro & Associates, boosting your review score from 2 to 4 stars, will increase your website traffic by 64%.

Make Good Press Happen

Trump Your Competition has the tools and skills needed to find those negative entries and to deal with them in an effective manner that is perfectly legal and acceptable by all search engines. They can help eliminate the bad press by presenting search engines (and potential customers) with positive press about a your dealership. This may come in the form of positive news articles, positive blog entries, honest customer reviews (written, audio and video) that are positive and a variety of other ways. Over time, the good press will outweigh the bad press. Trump Your Competition is the “marketing” in your automotive dealership “Reputation Marketing”!

Click Here To Request A Free Marketing Strategy Session (a $997 Value)

SEO drives free traffic to your dealership website. It also helps customers follow up on your offline advertisements. It is imperative that today’s customer be able to find you online, get directions to your showroom, or contact you about auto financing and purchasing needs – with the click of a button. Trump Your Competition is your Southern California SEO solution!

The process of optimizing a car dealer website for online search is quite detailed and ideally begins before site construction. Website structure and coding can make or break the SEO success of your website. Trump Your Competition SEO strategically digs into extensive keyword research to determine which words and phrases are your real traffic-drivers. We target that traffic in our written website content, through the population of META data, images, URLs, internal links, anchor text and more as appropriate.

But, the SEO process doesn’t stop there.

SEO Blogging

Trump Your Competition SEO adds value to your URL with keyword-optimized SEO blogging. Uploading regular and well-written content keeps the search engines interested in your site and provides ongoing opportunities to boost specific keywords and phrases for local search, product search and more.

Link Building

Our digital team also manages link building for your website. Making the right online connections gives your automotive dealership website dominance, which increases keyword rankings and drives additional traffic. Writing and posting search-engine-optimized press releases, updating online directories, and coordinating with your social media efforts are all important building blocks for gaining “link juice.”

SEO Analysis

Ongoing analysis keeps Trump Your Competition SEO on top of the organic traffic that’s reaching your dealership website. High-ranking keywords are great, but it’s also important to be aware of click-through-rates (CTR), bounce rates, and how well your competition is doing.

Automotive SEO services from Trump Your Competition SEO always meet the best practices of the online community. We stay up-to-date on the latest SEO techniques, Google algorithm changes, and keyword trends, to provide the most profitable SEO for your website. Please contact a Trump Your Competition sales rep for more details about how we can better optimize your current website or create and design a new website for your dealership. We will give you a free digital SEO analysis showing how and where we will make improvements.

Click Here To Request A Free Marketing & SEO Strategy Session (a $997 Value)